Origins
Kyle Adams is a 28-year-old who loves storytelling via writing and visuals. He graduated from Quinnipiac in 2018 with a bachelor’s in public relations and a minor in Marketing. After working in agency environments for several years and gaining skills in traditional PR, content marketing, business development, and project management, he transitioned to higher education.
For the last year and a half, Kyle has been working for the development department at Quinnipiac University, focusing on digital engagement. Kyle utilizes email marketing, social media, and web design to engage with Quinnipiac alumni, whether it’s event marketing, annual fundraising, or storytelling opportunities.
Image Source: Quinnipiac Alumni Association
The Quinnipiac Interactive Media and Communications graduate program interested Kyle because of the depth of its curriculum. He has a strong background in research, writing, and content marketing, but Kyle does not have a formal education in design, UI/UX, and other visual storytelling practices. He wants to develop and use these skills to engage and inspire people.
Inspiration
Image Source: Crocs
One of Kyle’s favorite interactive media projects is a campaign created by the designer/artist Salehe Bembury. Specifically, his partnership with the footwear brand Crocs and his project, which released a brand-new Croc called the Croc Pollex.
His social media promotions, activations in cities, and other marketing collateral grabbed Kyle’s and millions of others’ attention because it is ground-breaking work that goes against the grain.
Aspirations
Kyle wants to become more adept in digital writing and UI/UX work. He wants to grow into a career role focused on managing a university website. He wants to be responsible for the design and maintenance of a website’s content management system.
Kyle is excited to learn from his peers in an immersive setting where everyone creates tangible work. He is especially looking forward to his classmates and instructors reviewing, critiquing, and offering new perspectives that will help him improve anything he creates.
Something Kyle wants his classmates to know about him is that he’s passionate and curious. Both in his work and relationships, he leads with empathy and wanting to uncover the why behind someone’s opinion or the reason something works the way it does.
Kyle is excited to take this Writing for Interactive Media course to sharpen his writing skills, learn from others, and get a chance to share his perspective on topics he hasn’t explored before.
Kyle Adams POV 