Kyle Adams POV

Tag: social-media

  • The Key to Becoming a Flower that Flourishes Through Concrete

    Image Source: Generated by Copilot




    When you gain enough self-awareness to realize that it’s your job to create an environment that meets your needs, it lights a new fire in you. Being imprisoned in a culture that pushes you to primarily interact with screens instead of using your imagination is ruining your attention.




    There’s a strong body of evidence that supports this claim as one of the biggest problems for children. I am going to spend a few minutes taking it one step further by explaining how this applies to anyone and why you need to demystify motivations and be wary of becoming a jack of many trades, but master of none.



    Demystifying Motivations



    Decades of research and thousands of studies have proven there are two types of primary motivation. Intrinsic and Extrinsic. Johann Hari, author of “Stolen Focus: Why You Can’t Pay Attention – How to Think Deeply, uses a great metaphor of a runner to explain the contrast of these two motivations.


    “If you go running in the morning because you love how it feels, the wind in your hair, the sense that your body is powerful, that’s an intrinsic motivation. Now, imagine you go running because you have a drill sergeant dad who forces you to go with him. Or you go running to post a shirtless video on Instagram for the likes. This is an extrinsic motivation. You are not doing it because the act itself gives you pleasure or fulfillment.”


    Image Source: NPR



    The author and researchers he’s interviewing about this concept conclude that it’s easier to focus and stick with it when your motivations are intrinsic.



    When I think about my extrinsic and intrinsic motivations, I couldn’t agree more. One of my intrinsic motivations is playing Pickleball. I play regularly, not to impress anyone specifically or get something out of it, but because I truly enjoy the game. I’ve noticed my attention on the court is very sharp, and I am steadily improving over time because I am focused. In contrast, one of my extrinsic motivations is going to the gym. I don’t go out of pure joy of working out; my main motivation to go is to get in better shape and stay healthy. During the digital detox experiment several weeks ago, I really noticed the contrast when I would find myself on my phone in the gym with minimal attention and focus on the exercises.



    I believe creating a balance of intrinsic and extrinsic motivations is one of the best ways to regain your attention and focus.  


    Jack of Many Trades, Master of None


    Throughout life, you’re exploring hobbies to develop passions, and just like how seasons come and go, so do your hobbies – especially throughout childhood as you’re establishing an identity.




    When thinking about how to regain focus and attention while reducing anxiety and stress, regardless of age, one thing comes to mind for me. Setting attainable goals. According to an article from NPR, practicing these skills can help build a reservoir of positive energy that you can draw on when it’s time to cope with challenges or annoyances.


    Image Source: NPR




    This article cites further evidence from neuroscience research that shows repeated practice of certain positive emotions can even change our brains.



    Although the idea of freedom and confinement mentally and physically is one of the biggest challenges children face today regarding their attention and focus, I believe it’s something impacting people of all ages.



    One of the best things you can do is take a step back and demystify intrinsic and extrinsic motivations to understand how to harness the positivity of both types in your life. Also, avoiding falling into the trap of letting an environment convince you that you’re a jack of many trades, master of none, will help you get one step closer to regaining your attention, deepening your focus, and not letting anyone or anything hinder your creativity, social bonds, or lust for life.

  • How Orchestrating Organized Chaos Frees up 99% of Your Headspace

    Image Source: Generated by Copilot




    Developing a process to capture your thoughts, turn them into actionable tactics, and streamline working with a team to achieve a shared outcome are a few of the backbone principles of project management. Regardless of your job, industry, and experience, good project management compared to poor project management can make or break the success of your work, and overall joy of a job or project.




    After learning about some of the history and methodologies, and creating a project management workspace for myself, I have two pieces of advice for how anyone can orchestrate organized chaos to overall improve processes and collaboration with others.



    Use Kanban to Implement K.I.S.S.



    One of my favorite concepts that my manager at my first full-time job taught me was the K.I.S.S. rule. Keep it simple, stupid. This is a cheeky reminder to avoid unnecessary complexity, whether you’re working with the CEO of your company or explaining to your 5-year-old son what you did at work during the day. It’s a fantastic design principle to remind you that simplicity is a key to success.



    Creating a Kanban with Trello and using it as a project management tool is one of the best ways to implement K.I.S.S.


    Image Source: Interaction Design Foundation



    As you can see in the two pictures below, I stayed true to the roots of a Kanban by designing a system with three stages that tracks how my tasks (parts) need to move through stages to completion (production within the factory).


    Image Source: Created by Author


    Image Source: Created by Author


    Reality is a Roller Coaster: How to Make the Ride Smoother


    One of the biggest upsides I found with creating this Trello board and learning about project management is that it’s not a linear process. Implementing Trello as a project management method is a low-effort, high-impact strategy. It enables you to quickly get organized and move through your work with minimal confusion, and creates more efficiency for yourself and your team.



    Something that stuck with me regarding the general and historical overview of project management is the fact that the common, clear indicators of a successful project are determined by factors like:


    • Completion on schedule.
    • Staying within budget.
    • Producing work aligned with agreed upon quality standards.




    Using a Kanban in Trello as an agile project management method gave me instant flexibility, was easy to control how much work is in progress and how granular I want to go with tasks so I could improve my overall focus and avoid overload, and has a visual display that uses colored labels to organize and create easy associations in my head for me to better remember and prioritize, almost like a version of a mind map in some ways.



    Whether you start using Trello for your project management, or another popular platform like Basecamp, learning about the history of project management, doubling down on a Kanban as an agile method, and implementing it to get organized, focused, and make your roller coaster ride smoother is one of the best ways you can free up headspace and orchestra whatever organized chaos is in your life.

  • Eyes Wide Shut: Why Technology is a Hidden Blindfold

    Image Source: Generated by Copilot




    The immediacy of access to information and connections with people is an expectation in 2025. Technology firms and parent holding companies creating these products are at a point where there are stakeholder demands and pressure to keep users’ attention, almost always putting profits over people. Yes, I won’t deny the fact that there are great outcomes made possible because of technology and social media connecting people, but after learning more about the humane aspects of technology from the Center for Humane Technology and additional research, my perspective has evolved.




    I’m going to take a few minutes to explain what persuasive technology is and unpack some of its implications on attention and cognition, as well as social relationships.



    Attention: The Most Precious Resource



    Society is moving at a pace where the “instant economy” is the new normal. Whether it’s getting an item only two days later thanks to Amazon Prime, no longer having to wait for the next episode of your favorite television show to air, and spending hours of your day after working your 9-5 scrolling an infinite feed watching short-form videos, our brains are being rewired to crave dopamine and immediate gratification through all these forms of entertainment powered by persuasive technology, devices that use tested design strategies to manipulate human behavior towards a desired goal.



    Nicholas Carr, author of the New York Times Bestseller, The Shallows: What the Internet is Doing to our Brains, describes this phenomenon perfectly.


    “What the net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the net distributes it: in a swiftly moving stream of particles.”


    Image Source: Full Focus



    According to Science News Today, research indicates that attention is deeply linked to emotional and spiritual well-being. If you have shallow attention, it fragments your emotional life. This article references studies that prove constant switching, especially during childhood and adolescence, is detrimental to brain functions such as impulse control, delayed gratification, and sustained attention.



    I notice myself struggling a ton with sustained attention, especially at work, when I am put into certain situations forcing me to multitask. If I am creating a website registration page for a new event my department is hosting, I can’t have my email window open to see a new message about an alumni profile I should add to our social media queue. Whiplash between tasks makes it tough for me to stay in flow state and puts unnecessary pressure and anxiety on myself to dive into non-urgent work that doesn’t have my sustained attention.


    Image Source: Science News Today



    The Paradigms Isolating Instead of Uniting Us


    To better understand why technology companies are under pressure to capture engagement and prioritize growth, we need to start by examining the negative implications on people, communities, and societies.



    The Center for Humane Technology created the Ledger of Harms, a report of facts supported by citations to explain what some of these paradigms are and how they are affecting all of us.



    One specific example that I believe will resonate with anyone, regardless of your profession, gender, ethnicity, or location, is social relationships. It’s important to acknowledge and not refute the fact that social networks do connect us, but they also distract us from connecting with the people right in front of us.




    The Center for Humane Technology references evidence of this from a long-term study of 11,000 people, with strong results concluding that people with higher social media use had a direct correlation with a higher level of neuroticism and anxiety only one year later.



    As I reconsider my habits, uses, and the time I spend on these platforms, I hope these insights provide some new perspectives on how to harness technology and leverage its positive attributes instead of the persuasive ones that create more harm than benefits.

  • The Devil is in the Details: How Data Offers Answers

    Image Source: Generated by Copilot



    For the first time in my life, I tried something new to think more clearly and gain time. I attempted to complete a digital detox. As I am reading “Stolen Focus: Why You Can’t Pay Attention – How to Think Deeply Again,” by Johann Hari, I’ve been challenged to change my perspective on attention, focus, and thinking deeply. So, I chose to give up the app Facebook Messenger for five days for this digital detox.



    Although I admittedly broke this digital detox several times during the five days, I felt a newfound sense of calm, clarity, and focus, whether it was more energy after I ate lunch at the office, or an increase in joy from focused time spent at the gym, not checking my phone in between sets.



    I’m going to explain two key lessons this experiment taught me, and why I recommend that anyone try doing one to improve their relationship with technology and social media.


    Creating Your Own Sunshine



    Almost all my days typically start with a blaring alarm, light flooding into my room, and rolling over to check messages I have from my friends. From a literal perspective, changing this routine to have my phone out of arm’s reach forced me to get up, turn the alarm off, and get ready for the day.  



    The three out of five days of this experiment that I didn’t check Facebook Messenger in the morning resulted in:


    • Getting to work earlier.
    • Having fewer headaches from screen time after I immediately woke up.
    • Increased focus while building a to-do list.


    Image Source: Created by Author

    Image Source: Created by Author


    As seen in the two graphs pictured above, I checked Facebook Messenger on the second and the fifth day in the morning during this digital detox. Both mornings, I arrived at work around 9 am instead of 8:30 am and felt more fatigued earlier in the day.



    Johann Hari’s conversation with Google and Facebook data strategists about Send the Sunshine, an app to cure seasonal depression, was built on the belief that to shape behavior, you make sure users get hearts and likes right away.



    The immediacy of this dopamine is a psychological motivator for me to check Facebook Messenger. Breaking away from it was one of the best habits I could consider building at the start of each day.




    The Invisible Force Pulling the Puppet Strings

    Social media algorithms are complex data formulas that keep us on our screens and create attention atrophy. This article from Science News Today explains the influence of algorithms well:



    “Algorithms are designed to keep you scrolling. They do this by identifying patterns in the content you engage with most – be it cat videos, political memes, or fitness tips, and showing you more of the same.”




    Image Source: Science News Today



    Although this isn’t directly applicable to my intrinsic motivation to check Facebook Messenger, explore pages on apps like Instagram and TikTok do this with their algorithms to keep me on their apps in an unproductive way.



    Setting app screen time limits, or using any of these third-party apps to help manage your digital wellbeing, have been great tactics for me to test and implement after this digital detox.



    If you are interested in doing a digital detox, I highly recommend you consider a short-term one. You’ll learn how to create sunshine and better understand how to not let algorithms pull your strings, making you a helpless puppet to these apps.

  • Walk Before You Sprint: The Overlooked Phase That Makes or Breaks Your Design Sprint

    Image Source: Generated by Google Gemini


    Where it all Started


    Before you and your team begin a Design Sprint, you need to take the necessary measures to make sure everyone is ready. With Design Sprints, there’s no such thing as overpreparation. Connecting with your team and client to onboard each person, define who is doing what, review the “run-of-show,” double check you have all the materials you need, and create several team agreements that are honored through the Sprint will guarantee its overall success.

    Let’s delve into a few of the steps I mentioned above to better understand the role each of these play in the preparation phase of the Sprint and how you and your teammates can contribute to each these tasks to get on the same page before beginning the Sprint itself!


    A Goal Without a Plan is a Wish


    If you want to achieve a certain outcome, you need to have an idea as to what your specific “challenge” is, and understand what and who it is going to take to solve it. With the Sprint process, you and your team use guard rails that serve as ground rules over the course of four days. Each day has several mini workshop sessions and the day itself has a theme, or an even better way to think about it is each day is broken out by one of the steps of the Design Thinking process. See the picture below to better understand what I am talking about.

    Image Source: Mindful Marks


    Why a Craftsman Needs to Sharpen Their Tools


    Before you, your team, and client begin the first day of the Sprint, make sure you have all the supplies all of you will need for the next four to five days. If you are running the sprint virtually and everyone is remote, you can rely on tools like Miro for digital whiteboarding, otter.ai to transcribe notes from each day of the workshop, and Zoom to host the meetings virtually and record all of them. If you are doing the workshop in-person instead, you’ll need to have lots of office supplies to whiteboard and brainstorm in-person including but not limited to stickie notes, sharpies/markers, masking tape, and time (to name a few).

    Image Source: AJ & Smart


    Roles & Responsibilities: Everyone Has One


    I’m sure you’ve heard the phrase teamwork, makes the dream work. As cliché as it may be, this is especially true when you’re working with a group to facilitate a sprint. Everyone’s role and the responsibilities that come with it need to be decided ahead of time for the Sprint to run smoothly. As explained in the Sprint Handbook: a step-by-step guide to planning and running innovation sprints, each of these roles play a unique and critical part in the success of a Sprint. See below for just a few!

    • Notetaker:  Captures essential information during interviews and discussions.
    • Lead Facilitator: Guides the overall direction and maintains focus of the sprint.
    • Sprint Host: Ensures a comfortable and productive environment for everyone.
    • Prototyper: Translates ideas into tangible prototypes.
    • Interviewer: Conducts user interviews to gain insights.


    Image Source: Workshopper


    There’s No “I” in Team: How to Compromise


    The most impactful concept I learned in this stage of Design Sprints is the importance of creating Team Agreements. During the mini workshop we conducted this week as a team, this was one of the three exercises we had to complete together. Doing this collaboratively, enabled each one of us to learn more about what each person in the group enjoys about teamwork, what they find challenging, and then create several agreements that we can all use to bring clarity, focus and good vibes for the next 6 weeks of work we will do together. Here’s a few of the agreements we made.


    Team Agreements

    1). Be on time to our weekly Friday meetings starting at 1 p.m. ET and let the group know by Wednesday if you can’t make it due to an extenuating circumstance.

    2). Keep phone on silent and/or do not disturb during our team meetings.

    3). Dedicate the first five minutes of the team meeting to “catching-up.”

    It’s not possible to over prepare for a Sprint Workshop. Preparing for a sprint Workshop is just like walking to warm up before running a race. Walking before running is often overlooked and an afterthought, but without it you’re ten times more likely to cramp up or maybe even pull a muscle. Metaphorically speaking, the same goes for preparing for a Sprint. Without all these layers of preparation you, your team, and client aren’t going to have a successful sprint. After preparation is complete, it’s time to move into the first phase of the sprint. Map + Sketch.

    Sources

    Belle Hastings, P. (n.d.). The Sprint Handbook: a step-by-step guide to planning and running innovation sprints.

    Knapp, J., Zeratsky, J., & Kowitz, B. (2016). Sprint: How to solve big problems and test new ideas in just five days. Bantam Press.

  • The Infinite Iterative Loop

    Image Source: Generated by Google Gemini


    When it comes to problem-solving, regardless of the issue, you must think creatively to come up with a solution. Usually, your first step is to get a grasp of the situation. After that, you move on to creating a hypothesis. Once you’ve created a hypothesis, you start generating ideas. Next, you develop a demo of what you are trying to produce, and lastly, you release a version out into the world for a set audience to test and utilize.

    These steps I just listed are the core components of Design Thinking, a type of problem-solving that focuses on human-first design using an iterative process. To better understand Design Thinking, we are going to look at its origins, examine the guiding principles of the sprint process, and uncover what types of problems sprints are great at solving.


    Where it all Started


    The roots of Design Thinking go back to the 1960s. What started as a novel concept grew into a widely embraced strategy that could not stop accelerating. Design Thinking became mainstream and solidified as an approach to innovation in the late 20th century. Several people and institutions played a role in its mass adoption. David Kelley, the founder of IDEO, a global design company, is credited for shaping and promoting the version of Design Thinking that millions of people use today.

    This new movement sought to redefine the design process, including how interdisciplinary creatives collaborated, the emphasis on empathy, and shifted focus on iterative problem-solving. After Design Thinking had proven its value through popularization and widespread usage, companies and individuals at the cutting edge of technology and innovation created the “Sprint.”


    This Time it’s a Sprint, not a Marathon


    One of the biggest byproducts of Design Thinking is the Sprint, a method that solves problems quickly and validates ideas in a compressed timeline of five days instead of several months. A Sprint is comprised of four guiding principles.

    • Working Together Alone: Sketch, ideate, and create on your own, then come back together.
    • Tangible Things Over Discussion: Focus on discerning, deciding, and getting ideas into the world as tests.
    • Getting Started Over Being Right: Embrace ambiguity. Become risk-tolerant.
    • Don’t Rely on Creativity: Leverage time-based exercises that use frameworks to ideate and create.


    When at a Crossroad, Which Path to Take


    When it comes to developing innovation and solving problems, many companies struggle with deciding when to run a Sprint or if it’s even worth doing so from a timing and resources perspective. The best thing to do, is remind yourself that running a Sprint allows you and your team to test ideas and learn quickly while minimizing the risk.

    Here are a few examples of when it’s best to run a Sprint!

    1. When starting a new project.
    2. When seeking to improve an existing product or process.
    3. When seeking user validation.
    4. When fostering collaboration and team alignment.


    Design Thinking and the facilitation of a Sprint are iterative processes that are infinite, just like a loop. Even after you launch your product to market, even if you solved the original problem that was defined, it’s more likely than not you’ll have a new problem to solve or a specific thing your users want to see improved. Starting the Design Thinking and Sprint process all over again.


    Sources

    Belle Hastings, P. (n.d.). The Sprint Handbook: a step-by-step guide to planning and running innovation sprints.

    Knapp, J., Zeratsky, J., & Kowitz, B. (2016). Sprint: How to solve big problems and test new ideas in just five days. Bantam Press.

  • New Haven Pickleball’s Brand Promise: More Than Just a Game

    Image Source: Photograph taken by Steve Walter

    At its core, all brands are a promise. Usually, the first thing that people picture when they hear the word “brand” is a logo, colors and some type of slogan. Gathering all these components together to tell people a story and effectively communicate whatever good or service you are selling is how you succeed in creating a successful brand that changes someone’s life. Taking this visual design course taught me to think about branding holistically from the perspective of a designer. Specifically, how every little decision whether it’s using a chunky serif font to evoke an assertive tone, choosing a balanced trio of colors, or creating a certain style of illustration on product packaging to target an audience; all these decisions add up to the total sum of what makes a brand memorable.  

    The culmination of these design skills I learned over the last seven weeks is on display in the new brand guidelines I designed for New Haven Pickleball. This is a community to connect with local, fellow pickle-ballers. No matter if you are brand new to this brilliant game or prepping for the day it is in the Olympics, you are welcome! I discovered this community in the summer of 2024 and almost one year later, have met many incredible people that I play Pickleball with regularly. Creating brand guidelines for New Haven Pickleball was a fun, yet challenging process since the brand had no foundation to work off besides a name and a few social media pages. I’m going to take you through an aspect of the brand guidelines that is one of the most vital components to making this brand what it is.

    Verbal Brand

    Regardless of the company or organization, the anatomy of all brands has a verbal brand component. For New Haven Pickleball, all it had was name. When you really think about it, a verbal brand is so much more than a name, it’s your company’s slogan, personality, tone of voice, and style of language.

    After reading a chapter on branding from the book “Graphic Design For Everyone” by Cath Caldwell, I understood what all of these parts of a verbal brand meant. After thinking, research, and some trial and error, I decided to change the name of this company to NHV PB, created the slogan “Community > Competition”, and established its values are inclusivity, positivity, learning and passion.

    These decisions about NHV PB’s verbal brand set the tone moving forward for the copy I used on marketing collateral including an event poster, brochure about the spring league, and a home page design comp for a website mockup.

    The slogan, “Community > Competition” might be the most important aspect of NHV PB’s verbal brand. This company is mainly a community. The “good” it sells is the sense of belongingness, camaraderie, and the opportunity to consistency play pickleball. Using this phrase as a slogan that appears on print collateral, merchandise, and digital properties echoes inclusivity as a brand value and welcomes players at all levels while still validating the legitimacy and opportunity to progress and get better at pickleball.

    I look forward to learning more about visual design and the opportunity to potentially work with the league manager who created New Haven Pickleball to implement some of these brand guidelines.


    Sources

    Caldwell, C., & Skene, R. (2019). Graphic design for everyone: Understand the building blocks so you can do it yourself. Dorling Kindersley Limited.

  • Why Social Media is The Best Trailer for Writers

    Image Source: Generated by Google Gemini

    If a tree falls in the forest and no one is around to hear it, does it make a sound? This metaphor can also be applied to releasing a long-form article on your blog.

    All great writers build a reputation on social media to connect with their audience and promote their work. Social media is part of the marketing mix and a necessary level of the funnel to get your customer (reader) to land on your website and read your article.

    Here are three social media post mock-ups teasing my upcoming article, “Social Media’s Obsession With Caffeine: The Reality of Consumption & Its Effects.”


    Instagram


    As attention spans shrink and more people are interested in entertaining and educational content that will stop them in their scroll, it’s vital to have eye-catching visuals for your Instagram post.

    In addition to using a futuristic dramatic visual that’s almost dystopian in some ways, I focused on making my caption short and pithy to motivate my followers to engage with the content.

    I encouraged them to read the article through the link in my bio since you can not hyperlink websites in Instagram captions.

    Now, I want to show you how I will promote this content through X.


    X

    For this post on X, I kept the tone very conversational by asking my followers a relatable question to start the post. After I posed the question, I transitioned to making a bold claim that poses a statement I know people will have different opinions on.

    The end of this post has several emojis to add some emotion and keep it casual. I used a pointing down finger emoji to act as a clear CTA. My followers can click that to read the article or click on the asset, the header image pre-populating my article.


    LinkedIn


    When I went to create this post for LinkedIn, I knew the tone of my copy would have to be slightly more serious. I wanted to focus on educational content that adds value while creating a hook that is a personal and relatable experience many of us have gone through.

    This hook is intriguing. Most people have had this thought. And if they haven’t, they are immediately curious to figure out what I’m talking about.

    Quantifying your opinions and research is popular on LinkedIn. When you have a number attached to your post, it validates you as a thought leader and trusted source.

    Social media posts are one of the most effective tools in the marketing mix to lead readers to long-form articles.

    I hope this encouraged you to read my long-form article, and I look forward to hearing your thoughts about it!