Image Source: Generated by Google Gemini
If a tree falls in the forest and no one is around to hear it, does it make a sound? This metaphor can also be applied to releasing a long-form article on your blog.
All great writers build a reputation on social media to connect with their audience and promote their work. Social media is part of the marketing mix and a necessary level of the funnel to get your customer (reader) to land on your website and read your article.
Here are three social media post mock-ups teasing my upcoming article, “Social Media’s Obsession With Caffeine: The Reality of Consumption & Its Effects.”
Instagram
As attention spans shrink and more people are interested in entertaining and educational content that will stop them in their scroll, it’s vital to have eye-catching visuals for your Instagram post.
In addition to using a futuristic dramatic visual that’s almost dystopian in some ways, I focused on making my caption short and pithy to motivate my followers to engage with the content.
I encouraged them to read the article through the link in my bio since you can not hyperlink websites in Instagram captions.
Now, I want to show you how I will promote this content through X.
X
For this post on X, I kept the tone very conversational by asking my followers a relatable question to start the post. After I posed the question, I transitioned to making a bold claim that poses a statement I know people will have different opinions on.
The end of this post has several emojis to add some emotion and keep it casual. I used a pointing down finger emoji to act as a clear CTA. My followers can click that to read the article or click on the asset, the header image pre-populating my article.
LinkedIn
When I went to create this post for LinkedIn, I knew the tone of my copy would have to be slightly more serious. I wanted to focus on educational content that adds value while creating a hook that is a personal and relatable experience many of us have gone through.
This hook is intriguing. Most people have had this thought. And if they haven’t, they are immediately curious to figure out what I’m talking about.
Quantifying your opinions and research is popular on LinkedIn. When you have a number attached to your post, it validates you as a thought leader and trusted source.
Social media posts are one of the most effective tools in the marketing mix to lead readers to long-form articles.
I hope this encouraged you to read my long-form article, and I look forward to hearing your thoughts about it!
Kyle Adams POV 