Everything Good Doesn’t Have to Come to an End: Want to Know Why?

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You’ve probably heard the phrase, everything good must come to an end. But what if I told you I disagree with that phrase? This famous proverb is an undertone used often in movies and television to express regret when something that brings you happiness ends. It’s also used to accept that even enjoyable experiences cannot last forever.

When it comes to writing well, I believe there’s an exception to this proverb. Instead of focusing on the proverb’s literal meaning, the best writers take it one step further.

The best writers prioritize leaving their readers with one provocative thought. Even if that “good” thing does end, writers cleverly do two things to get to this point with their readers.

It’s as Easy as ABC

Good writing knows how to spot the difference in scenarios with writing for the ear vs. writing for the eye. Writing for the Ear Instead of the Eye, an article by Jill Swenson, explains this concept perfectly.

“Writing for print addresses the intellect: the intent is to communicate an idea or present the facts and let the reader infer the meaning and significance of the words. When you write for the ear, you want to evoke an experience, a set of sensations in the listeners.”

Rhythm and alliteration matter for every sentence. As soon as you incorporate these things into your writing, you’re one step closer to having your readers hooked. There’s one more thing that can help you as a writer.

Everyone Needs an Anchor

Using unity to keep the reader from straggling off and satisfying their subconscious for order is the foundation of good writing. There are lots of variables you can choose as a writer to infuse unity into your writing. William Zinsser in his book, On Writing Well, explains this with the example of the unity of mood.

“You might want to talk to the reader in the casual voice that The New Yorker had strenuously refined. Or you might want to approach the reader with a certain formality to describe a serious event. Both tones are acceptable. In fact, any tone is acceptable. But don’t mix two or three.”

Everything good does come to an end, but that doesn’t mean you can’t harness the power of good writing to leave people wondering. Wondering about that new, provocative thought you left them. And wanting to read the next thing you write. Knowing how to write for the eye vs. ear and using unity are the first two steps. 

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